Privacy Policy

Effective Date: December 27, 2024

At Freshstyleluis, we understand the importance of protecting your personal information. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and safeguarding of your data when you visit our website, freshstyleluis.com, interact with us through other channels, or make a purchase. We are dedicated to maintaining your trust and ensuring transparency in how we handle your data. This policy is designed to be compliant with applicable privacy regulations and to provide clarity to our valued customers.

1. Information Collection – What We Gather and Why:

  • Personal Identification Information (PII): When you create an account, make a purchase, subscribe to our newsletter, or engage with us through customer support, we may collect personal information that can identify you. This includes your full name, billing address, shipping address, email address, phone number, and payment information (such as credit card details). This information is essential for processing orders, managing your account, and providing customer support.

  • Order History and Transaction Details: We maintain a record of your purchase history, including the products you bought, purchase dates, quantities, specific customization requests, and any notes or instructions you have made. This information helps us manage orders efficiently, personalize your experience, and offer relevant product recommendations in the future.

  • Account Registration Data: When you register for an account on our website, we store your username, password, and preferences, like saved shipping addresses and product wishlists. This data is necessary for account management and to enhance your experience on our platform.

  • Website Usage Metrics: We automatically collect data about how you interact with our website. This includes your IP address, browser type, operating system, referring URLs, pages visited, session duration, and navigation behavior. This information allows us to improve website performance, understand user engagement, and address any technical problems.

  • Cookies and Tracking Technologies: Our website utilizes cookies, web beacons, and similar tracking technologies to collect data about your browsing behavior and personalize your experience. These technologies may include first-party and third-party cookies, tracking pixels, and other similar tools. You have the option to control cookie preferences through your browser settings, but please note that disabling cookies may affect certain website functions.

  • Communication Records: If you contact our customer support team via email, phone, or chat, we retain a record of the communication, including your queries, our responses, chat transcripts, and call notes. This allows us to provide efficient support and improve our service delivery.

  • Marketing Interaction Data: We may also collect data related to your interaction with our marketing materials. This includes records of email opens, click-through rates, subscriptions, and unsubscribes. We use this data to better understand your preferences and send more relevant communications.

2. Use of Your Information – How We Employ Your Data:

  • Order Fulfillment and Payment Processing: We utilize your personal information to process and complete your orders, verify payments, generate invoices, manage shipping, and deliver your products efficiently. This is a core function of our business operations.

  • Account Administration and Personalization: If you have a registered account, we use your data to manage your account, allow you to track your orders, manage your preferences, and receive personalized content and recommendations, based on your previous interactions.

  • Customer Support and Communication: Your information enables us to provide comprehensive customer support, respond to your queries, resolve any issues you may face, and improve your overall experience with our products and services. This may include answering your questions about our products, shipping, or returns.

  • Website Performance and Enhancement: Website usage data is used to analyze trends, track user engagement, administer our website, improve its overall functionality, enhance the user interface, and address any technical issues.

  • Marketing Communications: With your consent, we may use your email address to send you order confirmations, shipping updates, newsletters, promotional offers, and other marketing communications related to our products and services. You can opt-out of these communications at any time by following the unsubscribe instructions in the emails or by contacting our customer support team.

  • Legal Compliance and Fraud Prevention: We may use your data to comply with legal requirements, enforce our policies, address legal requests, prevent fraud, and ensure the protection of our website, our customers, and our business.

3. Data Sharing – How We Disclose Your Information:

  • Third-Party Service Providers: We may share your information with trusted third-party service providers who help us operate our website, process payments, manage shipping, and provide other essential services. These service providers are contractually obligated to protect your information and use it only for the specific services they provide to us.

  • Legal and Regulatory Compliance: We may disclose your information when required by law, legal process, regulatory requests, court orders, or government regulations. This includes complying with subpoenas or responding to requests from law enforcement.

  • Business Transfers: In the event of a merger, acquisition, asset sale, or other business transfers, your information may be transferred to the acquiring entity or other relevant parties. We will inform you of any such transfer.

  • With Your Explicit Consent: We may also share your information with third parties when we have your explicit consent. We will clearly communicate the nature and purpose of this sharing before we obtain your consent.

4. Your Rights and Choices – How You Control Your Data:

  • Access to Your Personal Information: You have the right to request access to the personal information we hold about you, subject to certain legal exceptions. We will provide you with a copy of your data upon request.

  • Correction of Inaccurate Data: You have the right to request the correction of any inaccuracies or incomplete information in your personal data. We will promptly rectify any errors brought to our attention.

  • Erasure of Your Data: You have the right to request the erasure of your personal information, subject to certain legal limitations. We will comply with your request within a reasonable timeframe, to the extent permitted by law.

  • Objection to Processing: You have the right to object to the processing of your personal information for specific purposes, particularly in relation to direct marketing. We will respect your objection and cease processing your data for such purposes, unless we have legitimate grounds to continue processing.

  • Withdrawal of Consent: If you have given us consent to process your data, you have the right to withdraw that consent at any time. The withdrawal of your consent will not affect the lawfulness of processing based on your consent before its withdrawal.

  • Opt-Out of Marketing Communications: You can opt-out of receiving marketing communications from us at any time by following the unsubscribe instructions in our emails, or by contacting our customer support team directly.

5. Data Security Measures:

We implement reasonable security measures to protect your personal data from unauthorized access, use, disclosure, alteration, or destruction. These measures include encryption, firewalls, secure socket layer (SSL) technology, and restricted access controls.

6. Data Retention Period:

We will retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The retention period depends on the data type and applicable legal requirements.

7. Changes to this Policy:

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on our website, and the revised policy will be effective immediately.

8. Contact Us:

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Freshstyleluis
511 Westview St
Narrows, Virginia (VA)
Phone: (540) 726-3854
Email: info@freshstyleluis.com
Website: freshstyleluis.com